As games have gone mainstream, costs of production and distribution have been going down. There hasn't been a better time to be an indie game developer. However, the crowded and highly competitive mobile games market presents its own unique challenges. In this talk, Vineet will discuss the opportunities and challenges of the new games ecosystem, and seek to dispel some myths surrounding gamers and game monetization. He will also address how game developers can keep their users engaged and monetize them effectively in the long term.
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